Howdy! Stop by and say hello at Booth C2 Thursday, April 10, VIP Preview + Preview Benefit Friday-Sunday, April 11-13, Public Days
The Hermès flagship store at 706 Madison Ave has been fully reenvisioned by Lucia Hierro.
The new Petit H product line was introduced tonight at Hermès and they partnered with Lucia to design environments in which to present all of the products.
Lucia brought the streets of NY inside the store, from the Central Park cobblestone flooring, to dry cleaning conveyors, street signs repurposed as clothing racks, stools dressed as deli apples, milk crates as pedestals and shelving, faux brick walls throughout, mannequins created in reference to the people on signage. You can immerse yourself in Lucia's creation from October 11th thru October 26th, then it will revert to its default upscale retail-ness. Don't miss it!
Photo Credit: Frank Oudeman
